Abstract: The monograph is devoted to the ancient Russian literary tradition about the saint and Grand Duke of Kiev Vladimir Svyatoslavich. It analyzes the hagiographic, panegyric and hymnographic texts of the 11^th-16^th centuries, but not in relation to the facts contained in them about the life and work of the baptist of Russia, but in relation to the evaluative characteristics of the great reformer of Russian life that distinguish them. The book for the first time consistently considers the reflections of ancient Russian scribes about him, expressed in different genre formats: either in the form of separate verbal formulas and expressions, or in the form of detailed author's digressions, or in the form of entire works. Thus, the author of the monograph manages to establish a circle of ideologemes that reflect the axeological attitude to the saint, which, being unchanged in church terms, nevertheless, over time, under the influence of various historical circumstances, was enriched with new and new figurative and semantic nuances that contributed to your formation in the consciousness Russian society ideas about the politically and spiritually ideal ruler. The mogography is addressed primarily to medieval literary critics, but will undoubtedly be of interest to specialists in the history and art of medieval Russia. It can also attract the attention of everyone who cares about ancient Russian culture in general.